Communications + Product
Brand's Paycheck
May 2018 - present
• On the product development team, propelling ideas for software design and user flow. Monitor product usage and bring in the customer voice.
• Prioritize projects and bring together cross-functional teams. UX writing and product testing.
• Manage company rebrand, including new website, sales material, social media and all touchpoints
• Set up sales and marketing strategy, manage webinars and promotional communications
• Create and maintain the Zendesk knowledge base. Create email templates and macros used throughout the company. Perform regular QC checks on agent communications.
• Plan and document company processes. Formulate KPIs.
Marketing + Management
RLG Consulting
Dec 2005 - present
• Marketing strategy and organizational planning for businesses and nonprofits. Lead executive teams in creating a vision, solidifying core values and determining efficient processes. Expand marketing programs to encompass the web, print, social media and personal interactions.
• Technical writing of online help articles to document processes and step by step instructions for finance and technology companies.
• Specialized in social media marketing with strategic campaigns across multiple social media platforms.
• Came in as director of operations for a technology startup. Handled hiring of new employees, created a more efficient system for project flow, trained the CEO in more organized and efficient processes, consulted on design and user experience.
• Speech writing for politicians on the local, state and federal levels, as well as corporate representatives and clergy.
• Travel the world doing luxury and travel writing, restaurant writing, feature writing, copy editing, curriculum writing, ad writing, blog writing, editing, and journalism.
• Managing Director of Kabbalah of Life. Produced nine women's weekends, and counting, on a spectacular estate in NJ, complete with lectures, health sessions, activities, networking, abundant food, and the Workshop for Personal Transformation with Chana Ginsburg. Produced event materials and three audio CDs. Responsible for programming (ongoing classes, lectures, weekends), marketing, correspondence, website development and maintenance, content development, graphics, technical support and media relations. Featured on NBC and other media.
Senior Account Producer
Co-Director, Lifecycle Marketing
Ptex Group
Jul 2014 - Jun 2017
Joined the company as Senior Account Producer. Executed projects at the award-winning marketing and business solutions agency, which offers strategic marketing, design, printing, websites, and office center services. The flourishing enterprise is home to some of the most talented professionals in their respective fields.
* Initiated and ran a company-wide Monday morning huddle for sharing projects and recognizing success across multiple teams.
* Started a weekly email newsletter to keep everyone in the loop, showcase work and nurture the family atmosphere.
* Co-launched a new Lifecycle Marketing division, which maximized the work being done in the other divisions and identified opportunities at every stage of the sales process for clients.
After just a few months, the new service was chosen for Infusionsoft's global Partner Showcase Award, recognizing its inventive use of the software to strategize and automate client processes.
* Presented at industry conference so others could learn from our ideas and collaborate with us further.
Executive Editor
Chabad World Headquarters
Jun 2009 - Jan 2012
Directed a team of writers and editors for a fleet of organizations at Chabad Lubavitch World Headquarters, a multi-million dollar organization with 4,000 centers in 80 countries.
• Generated and oversaw press releases, fundraising proposals and reports, editing, curriculum guides, mission statements, promotional material, email marketing and websites.
• Launched new projects and laid the groundwork for future projects at Merkos Suite 302, an incubator for global initiatives.
• Founded and edited the international Compass Magazine - launched and developed the first internal trade magazine of its kind, featuring 100+ pages and contributions from representatives across the globe. Now in its seventh year.
RESUME
Work
experience
Capabilities
Communications
Presentations
Help articles
Marketing
Research
Data analysis
Organizing and planning
Coordinating
Events
Training
Team building
Company culture
KPIs and OKRs
Product management
Prioritization
Process creation
Retention marketing
CRM
Branding
Campaign mapping
Websites
Reporting
Proposals
Publishing
Consulting
EMT
Software
Google Docs
Google Forms
Google Sheets
Google Slides
Certified in Digital Analytics by Google Analytics Academy
Microsoft Word
Microsoft PowerPoint
Microsoft Publisher
Microsoft Excel
Adobe Photoshop
Adobe InDesign
WordPress
Wix
SquareSpace
GoDaddy
Joomla
HTML
Asana
Jira
Wrike
MavenLink
BaseCamp
Trello
ProductPlan
Miro
Tableau
pgAdmin
PostgreSQL
Zendesk Guide
Zendesk Support
InfusionSoft
Mailchimp
Education
Product Management
Columbia Engineering
2022
Solving customer problems, influencing without authority, agile methodology, assessing and improving product health, testing and iterating and a whole lot more.
Executive MBA
Yeshiva University
2016 - 2018
Business management, leadership, business ethics, entrepreneurship, finance and marketing. New York and international residency.
Bachelor of Science, Liberal Studies
Excelsior College
2006 - 2008
Language, education, psychology, religion, law, information literacy, and other subjects. Graduated with honors.